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— WHO IT IS FOR

if you’re a coach - at any level, making any salary - this book is for you.

  • Maybe you’re a 28-year-old position coach you just got your first real paycheck and you’re wondering, now what?

  • Maybe you’re a 45-year-old coordinator who’s made good money for years but still feels like you’re one bad season away from disaster.

  • Maybe you’re a 60-year-old assistant who’s starting to think about retirement and realizing you should’ve started planning a decade ago.

“Winning Beyond the Field is about building a life aligned with what matters most. The Football analogies make financial planning, practical and relatable for athletes, coaches, and anyone who connects with the discipline and development found in sports. Christian outlines how intentional planning can create long-term security while still enjoying the life you’re building along the way.”
DEREK MILLER
General Manager (Football), Texas A&M University

— WHAT YOU WILL BUILD

A GAME PLAN YOU CAN RUN ON A COACH’s SCHEDULE

Eleven chapters across four quarters, built around the game you already know.

1st Quarter: Prepare to Take the Field

Get clear where you stand today and what game you are actually playing. This is the game before the game.

2nd Quarter: Build Your Foundation

Once you know where you stand, it’s time to put the right people and protection in place. Assemble the right team around you, protect your family and your income, and put compound interest to work for you.

3rd Quarter: Move the Chains

The game is in full swing and the decisions you make now determine the outcome. Run a balanced offense, make smart in-game adjustments, and way risk against reward on an income that swings.

4th Quarter: Win the Long Game

The final whistle is coming, whether you’re ready or not. Plan for life after coaching and build the legacy that lasts, in your family and in your coaching tree.

— READ A SAMPLE

opening Drive

My phone lit up with a text. “Found the one. Can we talk?”

Attached was a Zillow listing: a lakefront property with a private dock and floor-to-ceiling windows. $2.5 million, with a $500,000 down payment.

Six months earlier, this same coach had sat across from me and said it plainly. “I want to coach because I love it, not because I have to.” We built a plan around exactly that. Five years to financial freedom through aggressive saving, smart investing, and careful spending. Everything was on track.

And now here he was, sending me photos of a house that would pull him right off it.

I called him. His salary had just doubled to $1.5 million, so he could cover the payment, and you could hear it in his voice, the excitement of someone who has already made up his mind. When he finished, he asked me what I thought.

I didn’t answer his question. I asked him one instead. “What are we optimizing for?”

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